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Writing e-mail feels like chatting, but much is at stake. Pause before you send, because you risk offending, irritating or insulting your customers or colleagues. You may even break the law.
Communication by e-mail is so quick and easy that people become careless. The trend is to be far less formal, which is friendly but risky.
Often, e-mail is undisciplined, unprofessional and a poor advertisement. Some people care about this—a lot. Some feel guilty. Some feel irritated. Others wonder what all the fuss is about.
The e-mail culture polarises people. You might be amazed at how upset some people get over the e-mails you send. Or you might be amazed at how reckless and rude are the e-mails you receive from other people.
Most people do business with both types. The fusspots will judge you by your errors. The slackers won’t even notice your spelling. So this decision is a no-brainer: try very hard to avoid making errors! Better be sure than sorry.
Hold that message
When writing a difficult or sensitive message, I’ll often draft it by hand or in a different application, such as Tex-Edit Plus. I recommend this practice, which protects me from myself.
Here’s another nifty trick to outwit that twitching digit. If replying to a difficult e-mail, temporarily delete the ‘To:’ address and paste it back only when you are confident your reply is satisfactory. Ridiculous? Works for me.
Your organisation should have a style guide. The trouble is, e-mail feels less like a letter than a friendly chat, where style guides don’t apply.
At the very least, use complete sentences. And please use complete words, as they appear in the dictionary. Why write myst abbrvs 2 yr bz cstmrs? Surely it doesn’t save any time. Txting is a completely different medium, and even then, skipping vowels is for kids. (Grown-up mobile phones have predictive text with vowels supplied.)
Your professional reputation is at stake when you do business by e-mail, so always double-check what you have written, and never send an e-mail in anger or haste. Ancient e-mails that you have deleted can be retrieved from your computer and used as evidence in court. What you write in an e-mail has as much legal significance as the contents of a paper letter.
E-mail is as public as the Web
Forwarding is just too easy.
Before you click Send, just ask yourself: ‘What if someone else reads this?’ Your boss. Your competitor. The media. Your team mates. Your spouse. Does it still seem OK? If not, don’t send it.
To forward another person’s business e-mail usually requires permission from the sender. Issues of privacy and confidentiality should loom large but are often ignored.
With just one little click you can forward an e-mail to thousands. It’s very tempting. Does the message seem amusing? relevant? useful? That’s no excuse. Remember that your organisation’s e-mail system is a business tool. With mindless forwarding you can damage your organisation’s reputation and possibly even break the law.
When sending one e-mail to two or more people, you shouldn’t automatically reveal all the addresses, which in itself can be a breach of privacy. ‘Cc:’ is where you list e-mail addresses legitimately shared, like those of your colleagues. For other situations, list addresses under ‘Bcc:’ (meaning blind carbon copies). Then recipients see only their own address.
Above all, be courteous
In an e-mail, without facial or vocal cues, a joke can seem like an insult. Presumably that is why the smiley face is so popular means ‘Don’t get upset, I’m saying this in a friendly voice.’
If your words are courteous, you won’t need the smiley, which is often too casual for a business e-mail. If you are really worried about how your message comes across, why not pick up the phone instead?
As you see, there are many reasons to pause before hitting Send.
We can add our Ask An Expert bulletin board service to your web site. If your site is marketed to students or has a lot of student traffic, then this content would be ideal for your web site. This feature allows students to ask academic questions and have them answered by experts for FREE. We’ll put this feature on your site and the questions and answers will be refreshed in real-time giving your web site another reason for visitors to come back. Besides giving your site more credibility this service will give your site fresh content and as a Webmaster you know how important that is.
Content is king on the Internet!!!
Some Do’s and Don’ts
DON’T force journalists to register or sign in for access. They’re busy folks and may very well decide not to bother. Make life as easy as you can for them.
DO offer the opportunity for journalists to enter their e-mail address if they wish to be kept abreast of the latest news from your company, but don’t link it in any way to the ability to access any portion of the site. DON’T confuse non-journalists who may wander into the site. Make it clear at the top of your main page of your online news room what it and who it’s for.
DO provide a link to your consumer FAQ page and an Email link for customer service to give non-journalists a place to go to get their questions answered. This will save you a great deal of time responding to messages from non-journalists asking “why am I looking at a press release?
How do I download a new driver” or some such thing. Here’s what Gateway says, “Gateway press contacts are only able to provide assistance for qualified members of the news media. They are not qualified to respond to product or technical support needs…If you are not a member of the news media, please feel free to visit our pages for Product Service and Support.”
DON’T try to lay out the online news room if you’re not a talented web designer. Don’t use flash, heavy java scripts and other doo-dads. The face you put forth to the media must be highly professional, and the ease of navigation and logical flow of the news room is vital.
DO hire a professional designer who has a portfolio that includes simple, easy-to-navigate, clean-looking sites.
What To Include in Your Online News Room:
Personal Contact Info. The name, address, Email, phone number, fax number and cell phone number of your primary media contacts must be front and center. If you have an Instant Messaging ID, put it in there, too.
Press Releases. Place press releases in chronological order (most recent at the top). Keep traditional press release formatting and use easy-to-read fonts.
Executive photos, product photos, charts, graphs, and other appropriate artwork. Provide multiple versions — 72 dpi (lower resolution) for online publications and websites, and 300 dpi (higher resolution) for offline publications. Put instructions such as To download, right-click and choose “save” next to the graphics. Make sure your pitch letters and press releases provide links to the appropriate artwork on your site.
Backgrounders, executive bios, white papers, investor relations info (if applicable), fact sheets, speeches, awards, streaming media of: press conferences, product demonstrations, president’s speeches, etc.
Search Tool. Make it easy for journalists to find just what they want, by making all your press materials fully searchable.
Online News Rooms to Study:
The best way to learn how to put together an online news room is to see how some very smart folks have done it. Here are three outstanding examples….
Bill Stoller, the “Publicity Insider,” has spent two decades as one of America’s top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses, he’s sharing — for the very first time — his secrets of scoring big publicity. For free articles, publicity tips and much more, visit Bill’s exclusive new site: Publicity Insider Follow this site for more info
Is your online press room plagued with problems that are preventing journalists from giving you free media coverage? Avoid press room pitfalls in five simple steps.
Make Your Online Press Room Easy to Find
Be proud of your online newsroom. It can get you a lot of free press your company deserves. Make your online press room easy to find from your company’s website.
Many companies hide their press room from the main navigation or only put a link within their site map. This defeats the purpose of having an online newsroom where the media can find your latest news.
Plan for Smooth Navigation
Your online press room is part of your company website but when it comes to navigation, you can easily treat it like it’s a separate website. Many online press rooms cram everything into a single page or make it hard for journalists to find what they need. Your online press room should be easy to navigate with separate sections for contact information, press releases, a company overview, your press kit, etc.
Update Your Online Press Room Often
Your online newsroom is a powerful cog in your PR machine. Reporters get frustrated when they visit your online press room and it hasn’t been updated.
Your press room looks abandoned. Your company looks like it doesn’t care about making the information available. You lose out on free publicity. Dedicate time out of your day to making sure your online press room is updated with every bit of news that’s leaving your PR department.
Avoid the PR Spin Machine
When you make a blatant attempt to step over the line between advertising and PR, journalists can easily spot the crossover. Use your online press room to inform journalists, not try to sell them.
Ditch the Secret Media Access
Do journalists really need a user name and password to access your online press room? You shouldn’t have anything to hide behind your newsroom walls.
Forget the secret media access and concentrate on building a valuable online newsroom that everyone can use. These days, citizen journalists can be crucial to giving you free publicity. If you’re hiding your online newsroom, you’re missing out on the buzz.
Suggested Reading
Manage Your Own PR CampaignWorking With the MediaOrganizing a Successful Media Event
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It’s all about the angle…
You are about to write an article. Your reasons are your own. Maybe it’s a promotional article to gain publicity. Maybe it’s a contribution to a company newsletter or journal. Maybe you just want to write articles for fame, fortune, or both…
No matter why you’re writing an article, it’s your responsibility to make it interesting.
So how can you make your article worth reading? It’s all about the ANGLE.
First pick your topic. For example, let’s say your topic is something that many people may find themselves yawning about. We hear a lot about diet pills. How can you “spice up” your topic? You need an angle!
Then you need to decide what aspect of the thing you want to write about. Are you selling diet pills? Lots of people are. Is there anything new or particular interesting in the world of diet pills that people are interested in that you know about? Is it possible to buy pills that actually make you lose weight while sleeping? Do you have the inside scoop on how the average guy or gal can stay at home and make money selling diet pills? Your job is to do the research, use some creativity, and come up with several different angles. Let’s take a look at some popular article types:
1. THE HOW-TO
People love how-to articles! They lead the reader step-by-step through how to accomplish their goals. They also sometimes offer resources the reader can contact for more information.
What expertise do YOU have that you could share? Turn that subject into an interesting how-to article. A few examples: How To Get Free Publicity for Your Website, How To Convince People To Join You In Joint Ventures, and How To Make Money With Your Computer.
Think of the titles that you could write about. Everybody knows something that they can share with others. Think about your profession or your hobbies. What are you really good at? Someone out there could use your knowledge.
2. THE MINI CASE STUDY
Raise a provocative question and then answer it with three or four real-life examples. Example: For an article titled,”Can A Stay-At-Home Mom Really Make Good Money?” You could begin with a few stats on how today”s women are making fortunes without having to leave home. Then you could feature a few real cases, each with different outcomes to show all sides of the issue. Forums are excellent sources of information and interviews no matter what your topic.
You could use one similar to the essay in my “Instant Essay Creator.” It is called “Should School Uniforms Be Mandatory?” This was based on an actual survey of high school administrators that have mandated school uniforms and swear by them.
3. THE SURPRISE
“Amazing New Product Claims To Erase The Signs Of Aging!”
You hook the reader by getting him interested in this revolutionary idea. For example, an anti-wrinkle cream. The cream is becoming famous because of its claims to allow anyone to erase the signs of aging caused by too much sun. This is ideal to use when you’re discussing the drawbacks of a new practice or method that”s controversial right now. As the reader, you get all excited, thinking you”ve discovered an incredible new product. But the article reveals, point by point, that too much sun exposure is unsafe and that intelligent people will not just throw caution to the winds and risk getting skin cancer. They will purchase “Super Sunscreen Deluxe” from the given website! Now that’s marketing!
4. THE TREND
Whenever a trend sweeps the nation, you’ll suddenly see dozens of articles covering the topic. From the latest skirt length to the latest exercise gimmick. People want to know all about these trends their origins, benefits, and limitations.
5. THE STUDY
These articles report the results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article. Examples: “More Couples Admitting to Have Met Online,” “Religious People Are Happier Than Others
With the advanced technology, digitalization and integration of various platforms a lot of websites increasing day by day. Just having a website would not do anything, how many aficionados are there of your website? Does your website ranking on the search engines and generating leads? How many visitors you are getting on your website per day? Effective and attractive web design is most important to attract your visitors so that they stick to your website and also find solutions on your website. I believe that one must have basic knowledge of web design and development for website designing.
In this techy world, we need expertise and expediency in web design, graphics, SEO and content as well. Mere web design knowledge would not work if the website is not search engine friendly. So, you looking to create a work class website don’t worry! Just keep following things in your mind to have professional and world class website.
Website’s layout and design is accountable for its effectiveness. In addition, these are major points on which a website’s popularity depends. Effectiveness of any website includes text size, text color, font color and size, layout, navigation bar, etc. Any web page with lots of images, graphics, flash banners may take time to load; visitors may get agitated and leave your website. Web design companies are advised to spend considerable time finalizing final website’s design with clean and attractive layout ad the entire web pages elements should be well organized. An experienced and professional web design and web development company always keeps these factors in mind while designing any website.
Online business, media optimization, interactive marketing and technology like web 2.0 have led to growth and increase in number of small, mid sized and large web design companies taking them to heights. For online visibility of a website there are a number of prerequisites. Web designing companies are driven by rise of online business, social network and communities, mashups and lots more.
There are a large number of startup offshore companies which offer professional web design services at cheap prices. That fact that they are cheap should not be mistaken for their web design quality. Rather these offshore companies by providing cheap web design services want to create a strong client list and also attract a large number of customers and thus get established in this high competitive market.
Olive, a web design company, has right expertise, processes and experience in website designing to provide you the cutting edge solution in this highly competitive landscape. If you looking for web design companies with reasonable cost then Olive is the right place to consult.
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The first step to starting a profitable online business of your own is developing a topic for your website.
You want to select from a list of topics that interest you since you are going to have to write original content for your website.
Too many “green” webmasters make the mistake of choosing a website topic that they think will make them a lot of money instead of one that interests them.
They spend their time thinking about how to monetize their site before they actually have any visitors.
What is the end result?
A website that feels like a commercial. You have to remember that people are not using the internet to find your sales pitch they are using it to find information.
What does this tell you?
If you want to be a successful web business owner then your website should provide your users with valuable information resources related to your target keywords.
Ask yourself, am I more likely to buy a product from a trusted information source whose website I find useful and visit frequently or a website loaded up with banners and links to every way man has invented to make money?
Build your user’s trust by providing valuable original content on your website. If you choose a topic that interest’s you and that you are passionate about, the content will be much easier to develop.
When developing your site concept choose 4-5 broad topics at first until you identify which one has the most profit potential through keyword analysis techniques.
The top benefit of writing your own website content is that the search engines love it! If you want to get free targeted traffic to your website (of course you do, right?) having original, information filled website content makes the search engines very happy.
As you continue to add valuable original content to your website you will start to notice other websites linking back to you. This will bring both free targeted traffic and higher link popularity with the search engines depending on the quality of the sites that are linking to your site.
Search engine’s see backlinks to a site as an indicator of how “popular” a site is. If you have a large number of websites linking back to your content you must be important, right? There is a lot to learn on this subject that goes beyond the scope of this article.
Visitors to your website will already be pre-sold since the backlinks you will receive should be from “related websites”, or from “internet searches” performed on keywords related to your website content.
Incorporate links to the products and services you are promoting within your website content and you have a powerful sales tool.
This strategy will not “explode” your income overnight but will provide you a steady stream of pre-sold, targeted visitors from the search engines within 3-6 months.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
Track your airfreight shipment by airwaybill-number. The links to the airline’s websites will open a new page. If a link does not work, please send an email asiahotw@asiahotweb.com using the “report a broken link”
ABSA Aerolinhas Brasileiras M3 549
Adria Airways JP 165
Aegean Airlines A3 390
Aer Lingus Cargo EI 053
Aeroflot SU 507 (alternate tracking site)
Aerosvit VV 870 (alternate tracking site)
Aeromexico Cargo AM 139 (alternate tracking site)
Aeromexpress Cargo QO 976
AeroUnion 6R 873
Africa West FK 858
Air Algerie AH 124
Air ALM LM 119
Air Armenia QN 907
Air Astana KC 465
Air Baltic BT 657
AirBridge Cargo RU 580
Air Canada AC 014
Air China CA 999 (more tracking)
Air Europa Cargo UX 996
Air France AF 057 (alternate tracking site) (from USA: Air France tracking)
Air Greenland GL 631
Air Hong Kong LD 288
Air India AI 098
Air Jamaica JM 201 (alternate tracking)
Air Macau NX 675
Air Madagascar MD 258
Air Malta KM 643
Air Mauritius MK 239
Air Moldova 9U 572
Air New Zealand NZ 086 (alternate site)
Air Niugini PX 656
Air Seychelles HM 061
Alaska Airlines AS 027 (alternate site )
Alitalia AZ 055 (alternate site – alternate site)
American Airlines AA 001
Amerijet International M6 810
ANA All Nippon Cargo NH 205 (alternate site)
Arrow Air JW 404
Asiana Airlines OZ 988
Atlantic Southeast Airlines EV 862
Atlas Air 369 5Y
ATS Arctic Transportation Services ??? ??
Austrian Cargo OS 257 (multiple AWB tracking) (alternate site)
Avient SMJ 757
Azerbaijan Airlines J2 771
Biman Bangladesh BG 997
British Airways BA 125
British Midland Airways BD 236
Brussels Airlines SN 082
Bulgaria Air FB 623
Buraq Air Transport UZ 928 (Arabic only)
CAL Cargo Air Lines 5C 700
Cameroon Airlines UY 604
Canadian Airlines Int´l CP 018
CargoItalia 002 2G (alternate)
Cargolux Airlines CV 172
Cargolux Italia C8 356
Caribbean Airlines BW 106
Cathay Pacific Airways CX 160
Cayman Airways KX 378
Centurion Air Cargo WE 307
China Airlines CI 297
China Cargo Airlines CK 112
China Eastern Airlines MU 781
China Southern Airlines CZ 784
Cielos Airlines A2 529
Comair OH 886
Continental Airlines CO 005
Condor Flugdienst 881 DE
Copa Airlines Cargo CM 230
Coyne Airways 7C 575
Croatia Airlines OU 831
Cyprus Airways CY 048
Czech Airlines OK 064 (alternate site)
Delta Air Lines DL 006 (alternate site)
DHL Aviation/DHL Airways ER 423
DHL Aviation / European Air Transport QY 615
Dragonair KA 043
Egyptair MS 077
EL AL LY 114
Emery Worldwide EB
Emirates EK 176 (alternate site)
Estonian Air OV 960
Ethiopian Airlines ET 071
ETIHAD Airways EY 607
EuroAtlantic Airways MM
Eva Airways BR 695
Far Eastern Air Transport 265 EF
Fedex FX 023 (alternate site)
Finnair AY 105
Florida West International Airways RF 330
Four Star Air Cargo HK 861 (phone or mail only)
Garuda Indonesia GA 126
Global Aviation and Services 5S 301
Grandstar Cargo GD 800
Great Wall Airlines IJ 989
Gulf Air GF 072 (alternate site)
Hainan Airlines HU 880 (Chinese)
Hong Kong Airlines N8 851
Iberia IB 075
Icelandair FI 108 (alternate tracking site)
Indian Airlines IC 058
Insel Air Cargo 7I 958
Iran Air IR 096
Jade Cargo International JI 189
Japan Air System JD 234
Japan Airlines JL 131
JAT Airways JU 115
Jet Airways 9W 589 (alternate tracking)
Jubba Airways 6J
Kalitta Air K4 272
KD Avia KD 093
Kenya Airways KQ 706
Kingfisher Airlines IT 090
KLM Cargo KL 074 (alternate site)
KLM Cargo for US-Customers
Korean Air KE 180 (alternate site)
Kuwait Airways KU 229
LACSA Airlines of Costa Rica LR 133
LAN Chile LA 045 (alternate: track multiple airwaybills)
Lauda Air NG 231
LIAT Airlines LI 140
Libyan Airlines LN 148 (unfinished) (alternate site)
LOT Polish Airlines LO 080
LTU LT 266
Lufthansa Cargo AG LH 020
Malaysian Airline System MH 232 (alternate site)
MALEV Hungarian Airlines MA 182
Mandarin Airlines AE 803
Mario’s Air M2 552
Martinair Cargo MP 129
MNG Airlines MB 716
MASAir MY 865
Middle East Airlines ME 076
National Air Cargo N8 416 (multiple AWB tracking)
Nippon Cargo Airlines KZ 933
Northern Air Cargo NC 345
Northwest Airlines NW 012 (alternate site) (more tracking)
Olympic Airways OA 050
Pakistan Int´l Airlines PK 214
Philippine Airlines PR 079
Polar Air Cargo PO 403
Pronto Airways ?? ???
Qantas Airways QF 081
Qatar Airways QR 157
Royal Airlines R0 ???
Royal Air Maroc AT 147
Royal Brunei Airlines BI 672
Royal Jordanian RJ 512
SAC South American Airways S6 817
SAS-Scandinavian Airlines System SK 117
SATA Air Acores SP 737
Saudi Arabian Airlines SV 065 (more tracking)
Shandong Airlines SC 324 (Chinese)
Shanghai Airlines FM 774 (more tracking)
Shanghai Airlines Cargo F4 825
Shenzhen Airlines ZH 479 (Chinese)
Siberia Airlines 421 S7
Sichuan Airlines 3U 876
Singapore Airlines SQ 618
Sky West Airlines OO 302
South African Airways SA 083
Southwest Airlines WN 526
SriLankan Cargo 603 UL (alternate) (more AWB tracking) (alternate)
SunExpress XQ 564 (alternate site)
Swiss LX 724
Syrian Arab Airlines RB 070
TAAG-Angola Airlines DT 118
TAB Cargo B1 901
TACA TA 202
TAM Brazilian Airlines JJ 957
Tampa Airlines QT 729
TAP Air Portugal 047 TP
Thai Airways TG 217 (alternate site)
TNT Airways 3V 163
Trans Mediterranean Airways TL 270
Turkish Airlines TK 235
Ukraine Int´l Airlines PS 566
United Airlines Cargo UA 016
UPS Air Cargo 5X 406
USAirways US 037
VARIG Brazilian Airlines RG 042/183 (more AWB tracking)
Vietnam Airlines VN 738
Virgin Atlantic VS 932
Xiamen Airlines MF 731
Yangtze River Express Airlines Y8 871
Yemenia Yemen Airways IY 635
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Regardless of the reasons for which you have created a blog, it can become a success only if you know how to promote it: in other words, you have to attract traffic. There are several ways to do so, depending on what you aim at with your blog; first of all, you need to get a look on the web and see what the competition is like. Blogging is something you learn and improve as you acquire more experience; actually we could say there are no boundaries related to the possibility to promote something online. The best help you can get is from domains related to yours, by the use of friendly links.
Once you’ve got the pages ready don’t hesitate to have links to your blog posted on other sites, which you may have to do the same in exchange to help others. Nevertheless, it is good to mention here that you must pay attention to the web page quality to make sure that you don’t promote something that contradicts your principles. Then, you should probably know that there are all sorts of blog directories where you may submit your pages so that you make it more easily accessible. Generally such sites require a description of your blog, and it is here that you need to show your skills.
In case you have to describe the blog as clearly as possible, try to focus on the general topic and aim of the blog. The title you include here will be part of a category that you must select very carefully, so that it reflects your intention completely. This introductory part should not be too long, though you’ll have to include some descriptive details and high-in-demand keywords. If you manage to do all these insertions correctly, then you can expect to get great traffic to the blog.
When you are new in the blogging world, you have to let people know that you’re available with great subjects, pictures, articles, products and anything else specific to your field. The best way to spread the news about your blog is to write press releases and submit them to free directories; statistics show that many bloggers chose this promotion method as it is the most profitable in terms of attracting friendly links and good positions in search engine rankings. Forum postings are also great to be used in parallel with press release listings, and results should not be late to appear right away.
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